Local Craft Beer Concept
Hooper House IPA
The Work:
Hooper House IPA is a brand concept that was created in response to a challenge: if there was a craft brew inspired by a local landmark, what would it look like? The concept and branding draws inspiration from the Hooper-Hathaway House in Salem, Massachusetts, more famously known as The House of the Seven Gables. The home’s dark and dramatic exterior is lightened up just a bit in this design that pulls from the color palette of a fall day in “The Witch City” to create a perfectly drinkable IPA.
My Role:
Logo Design
Brand Identity
Product Packaging
