Green Energy Company
Mass.Solar
The Work:
Mass.Solar is a green energy company specializing in the installation of residential solar panels. They had a goal to modernize and simplify their logo, while still communicating their brand messaging to customers interested in learning about the cost savings and benefits of using solar power at home. I pulled from a simplified, organic color palette combined with an approachable, but modern logo mark to help Mass.Solar communicate that residential solar power can be more attainable than homeowners may think.
My Role:
Logo Design
Brand Identity
Creative Direction
