Marketing Design
DealEdge by Bain & Company
DealEdge was developed by Bain & Company, in partnership with CEPRES, to provide unlisted private equity deal performance data and benchmarks across hundreds of industry sub-sectors. The product allows investors to analyze historical returns, evaluate value creation drivers, and precisely benchmark their portfolios against private markets.
The Work:
I was contracted to work alongside the marketing team at DealEdge to put together their 2025 midyear report on private equity value creation, as well as a set of social and promotional graphics to accompany the report’s release. All project deliverables were developed to maintain consistency with DealEdge’s established brand guidelines.
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